“We want to stay true to who we are as a company, but we don’t think that’s incongruous with growth. We want to be a company where people who want to work hard and ride a lot come to work. We think we can be that company and still sell a lot of boards.”
Vermont-based Burton remains the global colossus of the snowboard industry, but Paul Maravetz and Josh Reid, who met in the mid-’80s at the University of Vermont, have carved out a healthy niche for themselves with Rome, an award-winning and top-selling brand that exudes a cultish, indie vibe.
The company has entertained offers to move out of state, but with proximity to 8 a.m. lift openings in nearby Stowe, the owners and employees are able to make work and play more seamless, while also enjoying Vermont’s high quality of life.