According to the National Retail Federation, Vermont’s retail establishments have a $4.9 billion impact on the state’s GDP. With the holiday shopping season in full swing, Vermont’s stores are leveraging their products and service with online tools to maximize sales. Recently Vermont Public Radio profiled Putney retailer Hidden Springs Maple Farm on the great success they’re having using online sales to supplement brick and mortar customer purchases.
Small business owners in Vermont know it’s a challenge to compete on a global playing field. Asa result, their commitment to the local economy leads them to do their own shopping in their communities. Recently Seven Days profiled several independent retailers and their local shopping habits.
Local First Vermont, an organization dedicated to supporting and expanding shopping local statewide, has a coupon book and mobile app that offers deals at retailers statewide. At its launch of the 9th edition recently, Local First teamed up with Onion River Outdoors and State Treasurer Beth Pearce to emphasize the significant impact of local businesses on the economy. According to Local First Vermont, for every dollar spent at a corporate chain retailer, only .15 cents is reinvested back into the state economy. However, for every dollar a shopper spends at a locally owned business, .45 cents is reinvested back into the state economy.